Rewards Website
Website UI
Gold Aurum is a premium credit card reward platform designed for ABC Bank, offering users an exclusive shopping experience. Through this website, users can purchase high-end products, earn reward points, and redeem them seamlessly. With an elegant premium black UI, Gold Aurum delivers a sophisticated and intuitive digital experience tailored for elite customers.
Design Process
1. Understanding the Problem
Identified ABC Bank’s business goals and user needs.
Focused on luxury, seamless transactions, and rewarding experiences.
Analyzed competitor platforms to define best practices.
2. User Research & Personas
Conducted surveys and interviews with premium credit card holders.
Developed personas to represent different types of high-value users.
3. Information Architecture & User Flow
Defined key functionalities: product browsing, purchasing, and point redemption.
Created user journey maps to ensure intuitive navigation.
4. Wireframing & Low-Fidelity Prototypes
Designed wireframes outlining the website’s core structure.
Prioritized logical feature placement for optimal usability.
5. Visual Design & UI Exploration
Adopted a premium black and gold color scheme to enhance luxury appeal.
Refined typography, imagery, and layout to create an elegant look.
Ensured a clean and seamless shopping experience.
6. Interactive Prototyping & Testing
Developed high-fidelity interactive prototypes using Figma.
Conducted usability testing to refine design elements and interactions.
Iterated based on feedback for an improved user experience.
7. Final UI & Implementation
Created a polished UI with consistent branding and micro-interactions.
Integrated a seamless checkout experience with reward redemption.
Ensured smooth animations and an intuitive shopping process.
8. Outcome & Key Takeaways
Delivered a premium, high-engagement reward platform.
Improved user experience with a visually refined and intuitive interface.
Successfully balanced aesthetics and functionality for elite customers.
Gold Aurum elevates the premium credit card experience with a sophisticated, user-friendly platform. By integrating seamless transactions and a rewarding shopping experience, it enhances user engagement and brand loyalty for ABC Bank.
