Premium Credit Card Rewards
Mobile App
Pearl Lux is a premium luxury reward platform designed exclusively for ABC Bank. This mobile application offers a seamless and sophisticated experience, allowing users to attend exclusive events, book premium travel and stays, and maximize their rewards by earning and redeeming points. With an elegant premium black UI, Pearl Lux ensures a refined user experience. Additionally, an AI-powered chatbot enhances the booking experience, providing users with an effortless way to plan their trips.
Design Process
Understanding the Problem
Identified user needs, business objectives, and competitor insights to ensure a seamless, luxury-driven experience.
User Research & Personas
Conducted surveys with high-net-worth users to define key personas and their expectations.
Information Architecture
Mapped user journeys for event booking, travel reservations, and point transactions.
Wireframing & Prototyping
Created structured wireframes and high-fidelity prototypes to refine usability and design.
Visual Design
Implemented a premium black theme, refined typography, and ensured a sleek, intuitive interface.
Testing & Implementation
Conducted usability tests, iterated designs, and integrated a chatbot for seamless trip bookings.
Outcome
Delivered a polished, high-usability experience with enhanced engagement and AI-driven efficiency.
Pearl Lux redefines luxury rewards with a sophisticated design approach. By focusing on user-centricity, premium aesthetics, and seamless interactions, the platform delivers a superior experience tailored for ABC Bank’s elite customers.
