Rewards Website

1. Research and Discovery Conducted extensive research into: Target Audience: Premium customers interested in luxury experiences and rewards. Competitor Analysis: Studied similar luxury reward platforms to understand design trends and user expectations. Brand Analysis: Aligned website design with ABC card’s black and gold brand identity. 2. Planning and Strategy Defined project scope, timeline, and deliverables: Scope: Designing UI/UX for the reward platform with points earning and redemption functionalities. Timeline: Milestones for wireframing, prototyping, and final design delivery. Deliverables: High-fidelity mockups, interactive prototypes, and design specifications. 3. Design Concept Created a concept based on: Visual Identity: Utilized black and gold color scheme to evoke luxury and exclusivity. Typography and Imagery: Selected elegant fonts and high-quality images to enhance visual appeal. User Interface Elements: Designed sleek and intuitive interfaces for seamless user interaction. 4. Prototyping and Iteration Developed interactive prototypes using Figma: Iterated based on feedback from stakeholders and usability testing. Ensured smooth navigation, clear call-to-actions, and intuitive user flows. 5. Implementation and Testing Collaborated with developers to ensure design feasibility: Provided design assets and specifications for accurate implementation. Conducted usability tests to validate user experience and identify improvements. 6. Results and Impact Highlighted achievements: Successful launch of the ABC High-End Credit Card website. Positive feedback from stakeholders and users on the luxurious look and user-friendly interface. Increased engagement and satisfaction among premium customers.