Designed a seamless flight booking experience for Trip, a travel booking platform offering flights, stays, buses, and trains. The flow ensures an intuitive user journey, from searching flights to payment, with a user-friendly interface for smooth navigation. The goal was to enhance usability, optimize booking efficiency, and provide a hassle-free travel planning experience.
Overview
Trip is a travel booking platform where users can book flights, stays, buses, and trains. This case study focuses on the flight booking flow, designed to provide a seamless and efficient booking experience.
Problem Statement
Users needed a fast, intuitive, and hassle-free way to search, compare, and book flights without friction. The challenge was to optimize the flow for both first-time and frequent travelers while ensuring clarity in pricing, filters, and seat selection.
Design Approach
User-Centric Flow: Designed an intuitive step-by-step booking process from search to payment.
Clear Navigation: Streamlined filters for sorting flights by price, duration, and airlines.
Minimalist UI: Clean design with well-structured layouts for easy decision-making.
Trust & Transparency: Displayed detailed fare breakdowns and refund policies upfront.
Mobile-First Approach: Ensured a responsive design for effortless booking on all devices.
